Elected Product of the Year Award for Innovation is based exclusively on the consumer vote.
The products are chosen from more than 12,000 consumers through the most important Innovation market research in Italy, the tool that allows companies to know the opinion of its consumers, helping them to respond more promptly to their needs.
Innovation and satisfaction are the basic criteria for the election of each product / service.
The award highlights the innovative products and amplifies the visibility through the use of the Logo Elected Product of the Year in communication and point of sale, assuring strength and shelf impact.
For 30 years, more than 3.5 billion consumers in over 37 countries around the world trust the products with the logo Elected Product of the Year.